The #PBChamps (Pratham Books Champions) programme, started in 2011, is an annual celebration of International Literacy Day, where Pratham Books Champions conduct storytelling sessions for children across India. The idea is to encourage children to fall in love with reading. These sessions are conducted free of cost and mostly with children from underserved communities. We hope that these storytelling sessions will bring to light the issues of joyful reading, access and multilingual publishing. This year, we have chosen ‘A Cloud of Trash’ as the book for the storytelling sessions to educate, inform and sensitise children about the dangers of pollution.
Pratham Books is a nonprofit organisation that publishes books in multiple Indian languages to promote a love for reading among children. In the last decade, we have published 450+ original titles in 21 Indian languages, which total up to about 3000+ books. We are working towards putting 'a book in every child's hand' and eventually impacting 200 million children in India.
At Pratham Books, we believe that every child has the right to enjoy good books. And we believe they should have stories set in surroundings familiar to them and in a language close to their culture. Which is why, we are a brand of storybooks as Indian as the children who read them. We believe that to make books accessible to every child, the price points have to be affordable. As a nonprofit publisher, our dream is to see a country where every child wants to read, is able to read, and has something delightful to read. From publishing good quality and highly contextualized stories to be read and enjoyed by children, we consistently reach out to children through our various partner organizations. In the last year, we distributed over 14 million storybooks to our young readers with the help of various organizations across the country. Our aim is to publish joyful storybooks and enable access for every child in every part of the country.
The #PBChamps campaign has been going from strength to strength. We have grown from 250+ champions to 5700+ volunteers in the last 6 years. The funds collected this year will go towards giving books to individuals, schools and organizations who want to participate in this nation-wide campaign that celebrates the joy of stories, reading and languages.