Invest in Financial Literacy Today !

by Pratham Books

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₹ 40000

6 books

donated out of 1000 required




funds raised
1% Complete
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Our story

It's important to introduce children to money and basic financial skills from an early age and what better way to introduce the seemingly serious and boring topic with fun, colorful and joyful reading and who knows this may prompt the entrepreneur in a child to start their own business. Pratham Books has a well explained and beautifully illustrated set of 4 books called the Rupaiya Paisa Series. Each lesson has been written to ensure that the child is equipped with basic financial knowledge. We want to raise funds for 200 financial literacy sets which can then be donated to schools.

Who we are

Pratham Books is a not-for-profit organization that publishes books in multiple Indian languages to promote reading among children. In the last decade, Pratham Books has published over 450 original titles in 21 Indian languages, which total up to about 3000 books. Our vision is to reach 200 million children in India, and we hope to someday put 'a book in every child's hand'.

Our work and its impact

At Pratham Books, we believe that every child has the right to enjoy good books. And we believe they should have stories set in surroundings familiar to them and in a language close to their culture. We believe that to make books accessible to every child, the price points have to be very low. Pratham Books is a brand of storybooks as Indian as the children who read them. As a not-for-profit publisher, our dream is to see a country where every child wants to read, is able to read, and has something good to read. From publishing good quality and highly contextualized stories to be read and enjoyed by children, we consistently reach out to children through our various partner organizations. We distributed over 14 million books to our young readers with the help of various organizations across the country to date. Our aim is to have something good for every child, in every part of the country, and in the process spread the joy of reading far and wide.

How we will utilize these funds

Pratham Books will identify not-for-profit organisations and low-income/Government schools across India. After a proper screening of the work they do, Pratham Books will give away a Financial series set to the organization (or multiple - depending on the size of the organization). Each set contains 4 books and 1 set costs Rs.200. While the aim of each book is to inform and educate, the idea is also to nurture the innate sense of wonder in children and in turn, encourage them to explore further. Through these information books, we attempt to inspire curiosity in children about financial literacy and help them engage with it in fun and memorable ways.